PM Case Study: Teslanes
Tesla has filed for three trademarks that seem to be connected with the restaurant business. Trademark application includes the filing for ‘restaurant services pop-up restaurant services, self-services restaurant services, take-out restaurant services.
Problem Statement
As a newly hired PM at Tesla you have been tasked to build a case for the above. How will you go about -
- Defining Go-To-Market for the venture?
- Product recommendation/features (at least 3) in the MVP/first release
- What are the success metrics for your first release?
- Press-release announcing the launch
Solution
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